Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfillin...
Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe's, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unfo...